In my opinion, this is one of the case study of unilateral offer. As we know, there is two type of offer which are bilateral offer and unilateral offer. Bilateral offer is made for two or group of persons. There is always requires acceptance. As for Unilateral offer, it is said to be "capable of being made to the world as a whole". Carlill v. The Carbolic Smoke Ball Company Ltd. is one of the case study on Unilateral offer. In the article above, the producer owns a contractual duty to all his consumers. This related to the case mentioned above. The producers give unilateral offer to his consumers. As a result, he was sued by his consumers. To make an unilateral offer to be binding, the terms of offer must be clear and offer must be made with intention of being binding.
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